Updated: Jan 30, 2019
TRY TO BUY A COLORED PORTABLE CANOPY FOR SHOWS? THINK CAREFULLY BEFORE YOU SPEND THE MONEY. HERE'S WHY YOU'LL ALMOST CERTAINLY BE BETTER OFF WITH A WHITE CANOPY.
Your commercial canopy really should be white. The majority of professional craft artists who sell at outdoor shows use a white canopy. This choice is not a coincidence. A white canopy will serve most craft artists better than a colored canopy.
REASONS TO CHOOSE A WHITE CANVAS CANOPY
A white canopy will show your products to their best advantage, and it will remain cool on hot days and look professional at any show.
Some art shows or farmers' markets require you to use a white canopy.
Not all shows require you to use a specific color, but some will. Specifically, some of the better shows require craft artists to use a white canopy.
If you purchase a colored canopy instead of a white one, you will either have to avoid participating in those shows, or you will have to rent or borrow a white canopy (or buy a second canopy) specifically for use at shows that require white craft canopies.
Perhaps the shows you are currently planning to attend don't require a white canopy, but there may be some better shows that you'll want to do in the future, and there's a reasonable chance those shows will require you to use a white canopy. It's wise to think ahead, and ensure your canopy is compliant for any shows you might want to do in the foreseeable future.
A colored outdoor canopy will cast its color on to your products
A white canopy will show your items in their best and truest light. A colored canopy will reflect the color of the canopy onto your items, and the color of your products will not be true.
Customers may either bypass your items because they have not seen them in their best possible light, or they will have to take your items out of the canopy to see the true color, which is very inconvenient, especially if you are busy with several customers. A white canopy will not reflect an odd color into your canopy, so your pieces will appear exactly as you intended and in their best possible light, so they can make the best impression on customers.
A colored canopy can make your booth dark.
Good lighting is a crucial element of an effective craft booth. You might not always be able to include lights in your display at an outdoor show because you may not have access to electricity, although battery operated lights are reducing the need for an outside power source to light up your booth. However, even without actual lights, you still need to consider the effect of lighting in your booth.
If you're not careful, a dark colored commercial canopy can make the interior of your booth darker than it needs to be, and a dark booth can be less inviting to customers. A white canopy will help ensure your booth is as bright and inviting as possible.
A white canopy will be cooler than a dark canopy
Dark colored canopies can be noticeably hotter than white canopies. Your canopy is supposed to shelter you from the sun and keep you cool at hot, outdoor shows. A cool, white canvas canopy will help keep you comfortable and at your best and able to focus your energies on your customers.